HOAX: World’s cutest dog reuniting travelers with lost items was all a lie

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AMSTERDAM — It was all a lie.

KLM airlines does not actually employ the world’s most adorable beagle to find lost iPhones at the airport in Amsterdam.

It was all a marketing stunt.

In an interview given to a Dutch news organization the company confirmed the disappointing news.

“A real dog, such as seen in the promo film that KLM launched on Twitter today, is not a part of the Lost & Found team.”

Global advertising agency DDB & Tribal Worldwide is responsible for creating the video.

Mediabistro’s Agency Spy blog quoted Alex Herwig and Jeroen Thissen with the creative team.

“We feel they are a bit like detectives. So to illustrate that KLM goes above and beyond for their passengers, we decided to involve a search dog.”

And the internet wept for what could have been.

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