Breakfast of Champions: Russell Wilson now on boxes of Wheaties

Seahawks quarterback Russell Wilson is the new face of Wheaties.

Wilson posted a short video Tuesday morning to make the announcement:

“From Aisle 9 in 1994 until now, dreams do come true! Cover of @Wheaties #BreakfastofChampions”

Wilson wrote about the experience for The Players Tribune. 

Wheaties cereal was first introduced in 1924. The breakfast is well-known for featuring prominent athletes on the exterior of the package.

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