An “out-of-this-world flavor combination” is coming to a grocery store near you.
Driscoll’s says it is launching a new berry: the braspberry!
The fruit combo, which is a blueberry inside of a raspberry, was inspired by Justin Timberlake who coined the term in a video he posted on social media several months ago.
Driscoll’s posted on its Instagram page: “New berry launch! Fresh from the farm, #Braspberries are an out of this world flavor combination! @justintimberlake, be on the lookout in a grocery store near you.”
The creation is handpicked and hand-stuffed, so “Driscoll’s is working quickly to look for ways to scale for potential retail sales,” a spokesperson told Food & Wine.