Kinder Joy coming to the U.S. for Black Friday
The European chocolate treats loved by kids and expats alike has crossed the pond! Kinder Joy is officially in America.
Kinder Joy is anticipated to hit Walmart shelves by Black Friday and will be sold for $1.34. It will be sold exclusively at Walmart for the holiday season before expanding to other retailers in January 2018, the company said.
Kinder Joy eggs launched in 2001 have two individually packaged halves – one that contains a toy and the other that has chocolate cream, two crispy wafer balls and a small spoon.
The authentic eggs are produced by Italian candymaker Ferrero.
Another product, Kinder Surprise eggs, are technically banned in the U.S. by the FDA and the Consumer Product Safety Commission.
Ferrero sells 3.5 billion Kinder Surprise eggs each year, and they’re most popular in Russia, Germany and the U.K. Kinder Joy is most popular in India, China and Korea.
Despite the FDA ban, Kinder Surprise eggs, or knock-offs, are already widely available in the U.S. thanks to a black market.