Trump launches ‘Crooked Hillary’ Snapchat filter for debate
NEW YORK – Donald Trump is turning to Snapchat to drum up support from young voters ahead of tonight’s presidential debate.
The Republican candidate’s campaign launched a nationwide filter on the popular social network Monday.
While some candidates including Hillary Clinton have paid for local Snapchat filters during regional events in the past, this first sponsored political filter available nationwide.
Snapchat users now have the option to take selfies and photos with a picture frame design that says “Debate Day: Donald J. Trump vs. Crooked Hillary” before sharing with friends.
The filter also features fireworks on the sides and a banner at the bottom with his campaign slogan, “Make America Great Again.”
Anyone can create a filter on Snapchat using the app’s Geofilters feature, but its availability is typically limited to proximity to an event, location or community. It’s unclear how much Trump’s campaign paid for the filter to show up for users nationwide.
A spokesperson for the Trump campaign did not immediately respond to a request for comment.
Sponsored filters have long been a way for Snapchat — now rebranded as Snap Inc. — to bring in ad dollars, in addition to showing sponsored videos within the app.
Trump and Clinton have used other social media networks, including Twitter and Facebook, to target younger audiences. But Snapchat is notoriously popular with teens and millennials — a core group of voters both candidates hope to win over.
Recent polls suggest Clinton has failed to gain the kind of enthusiasm that drove younger voters to the polls four and eight years ago.
Between the two major party candidates, Clinton has used Snapchat more so far. Earlier this year, Clinton’s camp launched a filter which targeted those attending a Trump rally in California. Clinton also released one during the Republican National Convention, which featured a quote from Trump about how Clinton would make a great president.
During the primaries, presidential hopefuls like Bernie Sanders also used a filter during a Clinton rally.