‘NO TEXTING AT AMC’ Theatres, company announces after social media firestorm

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amcThe horror! The horror! Texting in the movie theater?!

That idea has "been sent to the cutting room floor" after a swift and severe backlash on social media.

"NO TEXTING AT AMC. Won't happen. You spoke. We listened. Quickly, that idea has been sent to the cutting room floor," AMC Theatres tweeted early Friday.

Adam Aron, the new chief executive of AMC Entertainment, sparked outrage earlier this week by signaling that he is open to rule changes that would allow audiences to text during movies.

"When you tell a 22-year-old to turn off the phone, don't ruin the movie, they hear please cut off your left arm above the elbow," he told "Variety." "You can't tell a 22-year-old to turn off their cellphone. That's not how they live their life."

The comments were made as part of a discussion about how to attract younger moviegoers. Before moving forward, Aron said he would need to figure out a way to prevent texters from disturbing other customers.

He said that isolating texters in a certain section was a possibility, or specific auditoriums could be more texting-friendly.

Despite his efforts to clarify, Aron's comments elicited waves of outrage on social media.

"I hope #AMC is exploring theaters where guests can dump sodas out on each other too," tweeted @VideoMilitia.

"No! Not even one! What a stupid idea... even one is just a stupid idea. Did I mention it's stupid?" tweeted @PetrussaHerz.

"There will be NO TEXTING ALLOWED in any of the auditoriums at AMC Theatres," the company added. "Not today, not tomorrow and not in the foreseeable future."

Instead, AMC said they would focus on other ideas and investments like better screening and sound technology, to make its theaters better for audiences.

Other theater chains like Alamo Drafthouse also took the opportunity to take a stance against the filmgoing faux pas.

"Regardless of your age, turning off your phone and focusing on a good movie is much-needed therapy," Tim League, CEO of Alamo Drafthouse, said in a statement. "This time of focus in a darkened room is core to the experience of cinema. Only with this focus can you lose yourself completely in the story and really fall into the magic spell of the movies."

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