Pilot program will allow advertisements in some Washington state parks

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DES MOINES, Wash. -- The next time you take a trip to a Washington state park, you could be looking at something other than Mother Nature.

Coming soon is advertising on public lands and campgrounds across the state; it’s an effort to bring in more revenue.

Last week, the Washington State Parks & Recreation Commission voted in favor of a new pilot program that would allow advertisements in certain areas in parks.

“Our goal is to provide a benefit to the public but also by telling them what’s near the parks but also to help our communities,” said Sandy Mealing, the creative services manager of Washington State Parks.

Pamphlets, brochures and signs could soon be installed at your favorite state park campground.

Parks officials said they would be in control of what kinds of businesses will be allowed to advertise; tobacco, liquor and adult-oriented ads won’t be allowed.

As fewer state dollars go toward the parks department, the agency has been forced to come up with new forms of revenue.

“It’s not meant to be every time you turn a corner there’s an ad; we’re limiting to specific locations in the park, at kiosks or programs that are in visitors centers,” said Mealing.

The pilot program is only to test the waters in 10 parks across the state. The plan could go into effect in all 115 state parks next year.

 

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