Netflix extends online video licensing deal with DreamWorks
(AP) – Netflix’s online video service will feature more series and movies from DreamWorks Animation as part of a contract extension with the studio.
The expanded licensing agreement announced Tuesday will allow Netflix to showcase several new DreamWorks series, including “Trollhunters,” a fantasy created by acclaimed movie director Guillermo del Toro.
Netflix secured the rights to DreamWorks programming everywhere in the world but China. Financial terms weren’t disclosed.
The deal will give Netflix Inc. more video likely to appeal to children, an audience segment that has played an important role in its service more than doubling in size to 69 million subscribers during the past three years.
Netflix’s success has emboldened rivals such as Amazon.com and Hulu to spend more on their own video, triggering bidding battles for digital programming rights.