HEAT ADVISORY today in Western Washington

Bud Light apologizes after ‘Up For Whatever’ slogan misses mark, causes social media uproar

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NEW YORK — Budweiser created a stir on social media Tuesday over a slogan on a Bud Light beer bottle.

The slogan, which is a part of the company’s #UpForWhatever campaign, appears on the bottle’s label and reads: “The perfect beer for removing ‘no’ from your vocabulary for the night.”

The photo was first posted on Reddit on Monday night, but soon spread all over social media where many accused the slogan of promoting rape culture.

Soon after the outcry, Anheuser-Busch released a statement apologizing for slogan.

“The Bud Light Up for Whatever campaign, now in its second year, has inspired millions of consumers to engage with our brand in a positive and light-hearted way,” Alexander Lambrecht, vice president of Bud Light, said on the company’s website. “In this spirit, we created more than 140 different scroll messages intended to encourage spontaneous fun. It’s clear that this message missed the mark, and we regret it.”

Lembrecht also added that the company “would never condone disrespectful or irresponsible behavior.”

On Tuesday, many on Twitter used #UpForWhatever to take shots at the company.

“I’m not #UpForWhatever if #UpForWhatever means a lack of consent and rape, sorry beer bros,” tweeted Twitter user Miranda Nelson.

This is not the first time that Bud Light has run into trouble with its #UpForWhatever campaign, however.

In March, Bud Light stirred controversy when the company’s Twitter account sent out a tweet on St. Patrick’s Day that some felt played down sexual consent.

“On #StPatrickDay you can pinch people who don’t wear green. You can also pinch people who aren’t #UpForWhatever,” the tweet read.

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  • Hello Murica

    “where many accused the slogan of promoting rape culture”
    THERE IS NO RAPE CULTURE you pathetically stupid SJWs. Might not be the best ad in the world, but you all need to shut your freaking faces with this “rape culture” B.S. You want a rape culture? Move to India, and you’ll get to experience a REAL rape culture. Idiots.

    • Nina

      Rape is sex without consent. Simple. It happens ALL OVER THE WORLD. Albeit the severity of attacks quite obviously vary. Rape culture is worldwide. People like you, who refuse to see that it IS a culture within most cultures, are by default, supporting it. So please explain what YOU could POSSIBLY mean by “real” rape culture? Because I’m sure, that if any women that you personally know have been raped, your “no rape culture BS” would take a back seat.

      • Alan Melani

        Have you actually taken the time to stop and think that not ALL of us equate having a good time and being #DOWNWITHWHATEVER with rape? Sorry if you had a bad experience, or have been a victim of rape, but go look at the statistics and I’m sure that they’ll prove that not everyone who drinks Bud Light is a rapist.

  • Alan Grizzlyironbear Suire

    Wow…way to go sheeple. Let’s make a harmless slogan turn into a “rape agenda”. If that’s your first thought when you read that slogan..then it’s YOU that has issues and you need to check yourself into a psychiatrist ASAP.

  • dg54321

    Enough of this “let’s find something to be offended about” BS.

    Eff your feelings. Grow up and put on your big girl panties.

  • Alan Melani

    People need to grow the F up and quit being so damned sensitive and rejoin those of us who have a sense of humor and ARE #upforwhatever. Not EVERY little sensitive feeler out there equates this with “rape culture”. What a crock of garbage. Because of your sensitive little feelers and lack of humor the rest of us can’t enjoy life? I say bull pucky, and go sit on another planet asshat! Those of us that like fun and humor are staying right here. If you can’t deal with it, tuff poopie!