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First look at chilling new television ad set to air during Super Bowl (VIDEO)

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PORTLAND, Oregon — It was a call to 911 that one dispatcher initially thought was simply a prank, but luckily that dispatcher stayed on the line long enough to realize the call was really a call for help.

Now the transcript from that call has inspired a chilling and important new television ad set to debut during Sunday’s Super Bowl.

A 30-second version of the NO MORE ad will reportedly be the first-ever Super Bowl ad to address domestic violence and sexual assault according to the organization behind the campaign.

The transcript of the call first surfaced last fall on reddit thread posing the question ‘911 Operators, what is that 1 call that you could never forget?’

In the post, user Crux1836 recalled one of the most memorable calls he ever took as a dispatcher:

Dispatcher: 911, where is your emergency?
Caller: 123 Main St.
Dispatcher: Ok, what’s going on there?
Caller: I’d like to order a pizza for delivery. (oh great, another prank call).
Dispatcher: Ma’am, you’ve reached 911
Caller: Yeah, I know. Can I have a large with half pepperoni, half mushroom and peppers?
Dispatcher: Ummm…. I’m sorry, you know you’ve called 911 right?
Caller: Yeah, do you know how long it will be?
Dispatcher: Ok, Ma’am, is everything ok over there? do you have an emergency?
Caller: Yes, I do.
Dispatcher: And you can’t talk about it because there’s someone in the room with you? (moment of realization)
Caller: Yes, that’s correct. Do you know how long it will be?
Dispatcher: I have an officer about a mile from your location. Are there any weapons in your house?
Caller: Nope.
Dispatcher: Can you stay on the phone with me?
Caller: Nope. See you soon, thanks.

BuzzFeed tracked down the dispatcher and reported that his name is Keith Weisinger.

According to Buzzfeed, Weisinger worked as a dispatcher between 2004-2006 while attending law school and is now an attorney in Portland Oregon.

“This call occurred almost 10 years ago,” he told Buzzfeed News. “I worked the graveyard shift, 6pm–6am, and I remember this call being pretty late – close to midnight.”

In his post, Weisinger said an officer arrived to the woman’s home shortly after the call. The woman had been beaten up, and the boyfriend was drunk.

The boyfriend was arrested.

Weisinger told Buzzfeed he never actually found out what happened to the woman after that.

“This is a part of the job most 911 dispatchers find frustrating. Beyond the immediate resolution – arrest, hospitalization, etc – we rarely hear what happens to the people who call.”

The Super Bowl ad asks people to take the NO MORE pledge at


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  • hedobum

    BUZZFEED did a followup on this? Seriously? Were their moms in the building or something?
    Weisinger says he never really found out what happened to the girl after that…unfortunately, she probably took this abusive boyfriend back and he more than likely continued to beat her or killed her. This was an excellent example of someone being vigilant to this type of call. Sadly, women all too often make the vigilance redundant by staying with these cowards. Would have helped if they added the message: “Don’t make this call necessary again!”.

    • Jimaja

      Wow, HEDOBUM is totally lacking in any kind of compassion. Sounds like a bully/abuser himself. I can’t stand these internet trolls! If even one in a hundred of these women get out of an abusive relationship, the effort to support all of them is worth it.

      • hedobum

        No…I just live in the real world where real $#!t happens. If you had taken the time to read and comprehend what I had posted instead instead of valiantly jumping on your trusty keyboard to berate me for stating the painfully obvious truth, you would see that I wasn’t just posting my observation of the bleak reality of life.
        People need to understand that it’s not just the average upstanding citizen that needs to say “NoMore”…it’s the women that consistently get between and abused but end up taking back their abusers only to have it happen again…sometimes with much graver results. If you don’t like the reality of what actually happens in these situations, then be part of the solution and go to and do some research on the subject…otherwise stfu and put your head back in the sand and stop jumping on someone’s back as a troll when they throw the truth in your face.
        I have plenty of compassion but it wears thin when seeing this scenario time and time again with a woman inviting their abuser back into their life to do it again, or worse yet, letting their child’s abuser back. This needs to be part of the NoMore agenda…it’s not just up to vigilant citizens to put a stop to this travesty, it’s also up to the abused to stop it from happening again.

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