WATCH THIS: Middle school footballers pull off AWESOME new play that completely confuses their opponents

JEFFERSON CITY, Missouri -- It was the play of the game and now it’s winning the internet.

The Lewis and Clark Middle School football team recently debuted a play their coach called the ‘Ugly Kardashian.’

The play was captured on video and has rocketed to viral fame, first among parents and now among sports lovers of all generations.

To properly execute the ‘Ugly Kardashian’ the quarterback holds the ball above his head and acts as if he has the wrong ball.

The opposing team is then confused for just long enough to make it too late to react.

Sounds insane (and hilarious)? Watch the video and you’ll see why it has people everywhere cheering for these little footballers.