Weekend closures, lane restrictions impact SR 99, I-5 and I-90

Tasty! Skittles announces Seahawks deal

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

SEATTLE — Seahawks fans know all about running back Marshawn Lynch’s love for Skittles, and it seems the candy brand has struck a deal with him.

Divisional Playoffs – New Orleans Saints v Seattle Seahawks

From Getty Images

Wrigley, which owns the Skittles brand, announced details of that partnership on Tuesday. In a statement, the company said it would create a limited-edition “Seattle Mix,” consisting of only green and blue candies.

The special packs would not be sold in stores, however, and fans would get the opportunity to bid on them in an online auction at www.SkittlesSeattleMix.com, starting Wednesday.

Wrigley said money collected from the auction would be given to Lynch’s Fam 1st Family Foundation. Additionally, $10,000 would be donated for every touchdown Lynch scores during the Super Bowl. Plus, the auction would include, “one-of-a-kind football-inspired Skittles-covered items,” like a football and helmet.

Lynch’s love for Skittles dates back to his childhood as a Pop Warner player, when his mother gave him what she called “power pellets.”

According to Ad Age, no television ads are planned in the deal, and Wrigley did not comment on the financial terms. A report by ESPN.com had cited unnamed sources who claimed Lynch would receive financial compensation.

seahawks skittles

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s