Washington State Wine uses humor in new national campaign

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

SEATTLE — Washington State Wine is combining vino with a sense of humor in its new nationwide campaign, with help from comedian Greg Proops.

WASHINGTON STATE WINE THE RECOMMENDEUEROn Monday, the organization launched “The Recommendeuer,” which features an interactive iPad app. Proops, best known for his work on “Whose Line is it Anyway?,” is shown in a plaid suit holding a wine glass for the role of The Recommendeuer, an expert on all things Washington wine. Through the app, users will find a video series along with lots of information on the types of wine produced in the state, the history of the industry, visitor guides and much more.

Washington State Wine president Steve Warner said that the iPad perfectly combines education and tongue-in-cheek humor.

“Washington State is known for a down-to-earth, fun-loving wine community that produces premium-quality, critically-acclaimed wines, and we feel this campaign conveys the same sentiment,” he said.

Currently, the Recommendeuer app is only available for the iPad, but an iPhone version is in the works and is expected to launch in 30 to 60 days.

Download the iPad app here.

More information Washington State Wine can be found here.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Notice: you are using an outdated browser. Microsoft does not recommend using IE as your default browser. Some features on this website, like video and images, might not work properly. For the best experience, please upgrade your browser.