New motto for Snohomish County tourism: ‘Open Up’

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

(Photo: Snohomish County Tourism Bureau)

EVERETT — Snohomish County raked in nearly a billion dollars in tourism last year and hopes to see that number increase.   Officials unveiled a new motto and branding campaign today….  To lure even more visitors.  It’s called ‘Open Up’.  Officials say they want visitors to ‘Open Up’…. To adventure, excitement, discovery, flavor, and life.  They’re positioning  Snohomish County as the place where Seattle gets outside.

Wendy Becker, head of Economic and Cultural Development in Snohomish County, says visitors can experience “whitewater rafting on the Snohomish River, leisurely floating to view bald eagles or exciting encounters with animals… or whale watching in Port Garnder Bay.  There’s exciting outdoor adventure for everyone.”

In addition to the natural wonders of Snohomish County, the tourism campaign will emphasize the county’s new attractions since 2005.  They include the Tulalip Resort Casino and Spa,  the Lynnwood Convention Center, and Comcast Arena.

Officials say tourism in Snohomish County has generated more than nine thousand jobs.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

1 Comment

  • JustMe

    When I saw the picture with the rainbow and then title read "Open Up" only one thing came to mind!?!? lol… not sure if that was intentional from the author or just a coincedence…

    But seriously… a town motto that reads "open up" sounds pretty gay… figuratively and literally… lol…

Notice: you are using an outdated browser. Microsoft does not recommend using IE as your default browser. Some features on this website, like video and images, might not work properly. For the best experience, please upgrade your browser.