Racy Victoria’s Secret spring break campaign angers parents

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 NEW YORK (CNN MONEY) — Victoria’s Secret is known for its racy marketing, but some parents are saying the company went too far with its line geared toward teens and ‘tweens.

The popular lingerie brand was advertising items in its PINK line, which is geared toward younger women, with the slogan “Bright Young Things.” The campaign featured underwear printed with phrases like “call me,” “feeling lucky” and “wild.” A 16-second YouTube video featured young-looking models splashing around in skimpy bikinis with the tagline “new spring break must-haves.”

victoria’s secret teens

Photo illustration courtesy of CNN Money/YouTube

Thousands of parents took to social media and online petitions to complain that the line was targeted at ‘tween and teen girls.

Diana Cherry, a Seattle mother of three young daughters and a son, got nearly 4,000 supporters to sign her change.org petition that called the underwear “a glaring example of a culture forcing girls to grow up too fast.”

Commenters on the Victoria Secret Facebook page said the campaign was “disgusting” and “sexually [exploited] teenagers.” Many called on shoppers to boycott stores.

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1 Comment

  • Mary Crosbie

    I am the mother of 2 young men that I have raised with a strong moral compass. I don’t believe that seeing a Victoria’s Secret ad with girls’ underwear with those slogans is going to affect their behavior when it comes to how they treat members of the opposite sex. But why is someone all of a sudden singling out Victoria’s Secret. What about the Juicy Couture t-shirts aimed at young teens and tweens that emblazon “I’m A Juicy Girl” across their breasts. I do believe that the sexualization of young people is quite prevalent. But instead of trying to tell the rest of the world how to dress, how about using your energy to teach your young men and women how to make good moral judgements for themselves. Then you wont have to worry about them wearing these types of things. And who are they showing their underwear to anyway!

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