Above: How Ted Baseler, President and CEO of Ste. Michelle Wine Estates, saved Washington wine.
WOODINVILLE - The founding winery of Washington is marking a big milestone this year: Chateau Ste. Michelle, based in Woodinville, WA, is celebrating its 50th anniversary!
In 1967, Ste. Michelle was a small winery producing its inaugural vintage of a Cabernet Sauvignon from the Yakima Valley. Thirty years later, Chateau Ste. Michelle has become the number two premium domestic brand sold in the United States; but perhaps even more impressively, has simultaneously been the driving force behind the Washington wine industry as a whole.
We sat down with Ted Baseler, President and CEO of Ste. Michelle Wine Estates, to learn more about how the company has evolved over the years; what's in store for its future; and how Baseler's approach to the success of Chateau Ste. Michelle matched his drive to increase the success of Washington wines overall. For more on our conversation, watch Part 1 of our interview above; Parts 1 & 3 are below!
You can celebrate 50 years alongside Chateau Ste. Michelle! For a full list of events, click HERE. Here are a few:
-Golden Cork Sweepstakes: A chance to win one of 50 prices is inside every 50th Anniversary Special Bottling of Columbia Valley Cabernet Sauvignon, from now through September 30th.
-Community 50th Anniversary Weekend: Labor Day weekend at the Chateau will mark the official grand opening of the winery's new visitor center (September 2 and 3)
Below: How treating wine as an experience lead to their success.
Below: What is the future of Chateau Ste. Michelle, and Washington wines as a whole?