NFL partners with Amazon to live-stream 10 Thursday games

EAST RUTHERFORD, NJ - JANUARY 08: A detail of the official National Football League NFL logo is seen painted on the turf as the New York Giants host the Atlanta Falcons during their NFC Wild Card Playoff game at MetLife Stadium on January 8, 2012 in East Rutherford, New Jersey. (Photo by Nick Laham/Getty Images)

NEW YORK — The NFL has partnered with Amazon to livestream “Thursday Night Football” during the upcoming season.

The one-year deal includes 10 games and will cost Amazon $50 million.

The games will be available around the world to anyone with an Amazon Prime subscription, which costs $99 a year. Amazon said that includes tens of millions of people. Twitter had the Thursday night rights last year, so anyone with a free account could view the games.

Twitter, Facebook and YouTube were in the running for the 2017 streaming rights for Thursday night.

When the NFL partnered with Twitter last year for its first streaming deal, it was something of an experiment. Viewership didn’t compare with TV, but it was generally considered a success. The stream was high quality, easy to find on the app and users didn’t report major glitches.

For the first game on Twitter, about 243,000 people were watching during an average minute. About 15.4 million people watched on CBS and the NFL Network by the same measurement.

Twitter’s stream of the first game reached a total of 2.1 million people. But that figure counts anyone who watched the game for at least three seconds.

The NFL’s decision to stream games is a way to attract viewers who use social media and value mobility, as well as those who don’t have cable.