Deer hunting season is on the way, but fans of venison might not have to trek out into the woods this year to get their fix.
Arby’s has announced that it will be offering venison sandwiches this fall in six states where deer hunting is popular. The Atlanta-based chain says its sandwich will include thick-cut venison steak and crispy onions on a roll.
In a release announcing the sandwich, Arby’s chief marketing officer Rob Lynch acknowledges that the idea “is probably the biggest stretch for us yet” but adds that the deer meat meal is “incredibly delicious.”
“Hunters hunt the meats, and we have the meats, so it makes sense for us to connect with them and offer a sandwich that they can’t get at any other restaurant chain,” said Rob Lynch, Chief Marketing Officer and Brand President of Arby’s Restaurant Group, Inc. “We’re a brand that’s not afraid to take risks and while the Venison sandwich is probably the biggest stretch for us yet, it’s incredibly delicious and we can’t wait to get it in the hands of our guests. You won’t leave a hunt empty-handed after stopping by Arby’s.”
The venison sandwich will be available for a few days at select restaurants from Oct. 31 to Nov. 28 in Wisconsin, Minnesota, Michigan, Pennsylvania, Tennessee and Georgia.