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Major retailer selling clothes, other items for one penny

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(GETTY IMAGES)

A big sale at JCPenney will have you digging for pocket change. The department store plans to sell some of its store-brand items for just a penny.

It’s part of a marketing campaign called “Get your Penney’s Worth.”

The discount applies to JCPenney brands, such as Arizona. Some promotions are “Buy one, get one for a penny.”

Others will cost one cent, without needing to make another purchase.

The retailer issued a statement saying:

“To introduce shoppers to the quality and style associated with its private brands, JCPenney will host its first weeklong Penney Days event starting Feb. 28 in stores and at jcp.com. Customers will have the opportunity to buy a regular priced Arizona brand apparel or accessory item and purchase another Arizona apparel or accessory item for just one penny. Upcoming Penney Days will demonstrate the purchasing power of a penny by featuring unique in-store items for one cent with no additional purchase required, while supplies last.”

“The upcoming Penney days where items will be just a penny are in the future. Today is only our launch of the ‘Get your Penney’s worth’ campaign. Please stay tuned to our promotions and emails so you will be up to date when the dates for the penny items arrive in the future. This is an exciting time for our company and I hope you are just as excited. – Wyatt”

The sale is going on right now.