Tribune Broadcasting’s Q13 FOX/KCPQ in Seattle will debut a redesigned news studio on Monday, February 29. The studio, designed in conjunction with BDI (Broadcast Design International) and complete with state of the art technology, will be Q13’s window to the Northwest; bringing Northwest imagery right into the studio with a view that will change by daypart as well as seasonally.
“Seattle’s status as a world leader in technology is well-known but the unique beauty of the Northwest’s trees, water and mountains draws people here as well. That is why we chose to incorporate both attributes in our new studio which is technologically advanced and a reflection of the amazing communities we call home,” said SVP Pam Pearson.
Q13 News debuted in 1998 with a half-hour newscast at 10pm and now provides viewers with 10 hours of local news and weather each and every weekday. Q13’s morning newscast, with the most local news of any station in Seattle, will officially debut the new studio Monday morning, February 29.
Large, interactive monitor walls will allow viewers to see - through video, weather radar, traffic maps - exactly what is going on in their neighborhoods and how it will affect them. This will allow Q13 to provide urgent and useful information that viewers can quickly absorb and act on. This set was designed with that mission in mind.
At Q13, authenticity and camaraderie have long been among the station’s greatest strengths. The open flow of the new space encourages the on-air talent to interact and share both their expertise and enthusiasm, giving them the physical space they need to work together seamlessly and efficiently to better inform the community.
When there is breaking news, multiple angles can be explored. Reporters can share information and images from the scene, experts can weigh in, and the social media team can quickly relay viewers’ insights. There will be room for honest discussion, and people at home will get a full picture of how each story will impact them.
In a developing weather situation, viewers will immediately see the changing pictures and changing forecast as the story shifts. Together, the Q13 News morning weather team is the most experienced in the Northwest. All three members will now be in position to contribute and provide a comprehensive weather story.
Said News Director Erica Hill, “As we move into what is really a meeting space for our passionate journalists and expert contributors, Q13 News has a renewed sense of purpose and a sharpened focus which can only translate into better ways to serve our local viewers with all the news, weather, traffic and moments from a team you want to spend time with.”-