The reason local TV anchors across the country are wearing the same dress



SEATTLE -- Do you think that TV news anchors and meteorologists dress alike? You may be onto something.

An Imgur user took screengrabs of weather reporters from across the country. The viral image has a caption, "This is what happens when you post a link to a $23 dress on Amazon that flatters everyone to a female meteorologist Facebook group."

Q13 FOX News This Morning anchor Liz Dueweke tweeted and wrote about "The Dress" on her Facebook page Monday morning.



Liz explained why it was great for TV:

"Yes, I am one of the BAJILLION on-air women with THE DRESS! Here is the story: This $23 gem was a steal on amazon, and fulfilled all of my anchor-dress criteria: long sleeves, simple, covers all the parts that need to be covered, no patterns, brightly colored and flattering. I saw it on a Dallas news site and decided to give it a try. Clearly we are all on to something here. 😂😂😂😂😂😂😂"


Angela Hutti, a St. Louis meteorologist agrees, "The good thing about the dress is that it comes in solid colors. This is good for using on-air. Plus, it can be hard to find dresses with sleeves for colder winter months."

Hutti found out about the dress in the private Facebook group. Her favorite color is a Houndstooth pattern but she says that will not work for television. The design is too detailed for smaller screens and it will produce a Moiré effect.

A meteorologist at KOCO tells Tech Insider that there is a good reason they are wearing the same thing. Many TV stations have strict dress codes for what people can wear on-air.

"Many stations even have consultants that come in and tell you colors you should and shouldn't wear," said Shelby Hayes.

Meteorologists are subject to even more restrictions when they stand in front of green screens. Some of the technical requirements for overlaying forecast images of the screen mean they can't wear colors like green or blue.

The private Facebook group has become a place where female MeteorologIsts share fashion advice, in addition to career guidance and advice. A month ago, someone in the group posted a picture of a "cheap" sheath dress available on Amazon. Did we mention that the dress is only $22.99?

The rest is fashion history.