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New bra solves age old problem with simple “eject” button

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Eject Bra post ejection.

Eject Bra post ejection.

NEW YORK — The name says it all.

No more complicated hooks or clasps. No more awkward moments between consenting adults. No more time wasted attempting to contort your arm behind your back like a member of Cirque Du Soleil.

With the Eject Bra those first world problems are a thing of the past.

Just think of the added romance that easy access – with the intimate equivalent of the Staples ‘Easy’ Button – could bring.

Its hard to tell what to like more, the large “EJECT” label, aptly placed between the cups, or the product descriptions clearly penned by someone who hasn’t quite mastered the English language:

“A bra with an eject button is one of those things that everyone wished it was real.”

Luckily for everyone the Eject Bra is real, or at least it could be.

Today marks the beginning of the IndieGoGo campaign aimed to crowdfund the manufacturing and distribution of this over-the-shoulder boulder holder.

And with funding perks like an Eject Bra Supporter shirt (the men’s version is designed to look like a brassiere draped over the shoulders) and the Eject Bra Supporter Badge (apply it to a normal bra and pretend it also ejects!) it seems the their cups runneth over with options.

Sites like IndieGoGo and Kickstarter are known for showcasing projects that feature unique designs and innovative thinking.

The real question is: could the Eject Bra be the next Coolest Cooler – another crowdfunded innovation which recently broke records with more than $10-million raised on Kickstarter.

Only time will tell, but one thing is clear, with 100 days left till Christmas (and a couple bachelorette  parties on the horizon), I’ve got my shopping done.

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