WATCH: High-powered executive eats off nasty subway floor because he believes in his job

TORONTO -- There's belief in your product, and then there's BELIEF in your product.

Ravi Dalchand, a senior brand manager for BISSELL Canada, believes in the All-in-One Symphony vacuum so much, he's willing to put his life at stake.

Well, maybe not his life. But at least his lunch.

Watch the above video to see to what ridiculous lengths Dalchand will go to prove this BISSELL vacuum is the best around.