ST. JOSEPH, Mo. — The people at East Hills Mall in St. Joseph, Missouri probably never thought their “Back to School” commercial would get more than 800,000 views on YouTube.
The video features shop owners from the mall singing various back-to-school themed verses like “Backpacks! Backpacks! Come get your backpacks!” and “Boots and pants! Boots and pants!” Some of them are done in a… unique voice.
After the commercial got attention on Reddit, it was featured on national talk shows. Producer Chris Fleck tells Fox station KNPN that he never thought the video would get this much attention, but that even he can’t get the jingle out of his head.