At its peak in the 1970’s, Americans were eating 90 lbs. per capita worth of beef a year. That has dropped to about 50 lbs. a year. Chicken on the other hand, saw a 35 lb. increase from 40 years ago with people now eating roughly 55 lbs. a year.
Two factors explain the trend. Chicken is often touted as being a healthier option, and cheaper.