Say what? Amazon wants indie bookstores to sell Kindles

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Amazon launches controversial new program for independent bookstores to sell Kindles.

SEATTLE– Amazon is offering incentives to independent bookstores to sell Kindle e-readers, tablets and accessories to their customers.

Amazon announced that the new program, “Amazon Source,” will give bookstores and other retailers a discount when they purchase Kindles for resale, and in return they get 10 percent of the revenue from every Kindle e-book that people buy for two years.

“We believe that retailers, online or offline, small or large, should be striving to offer customers what they want—and many customers want to read both digital and print books,” Russ Grandinetti, vice president, Amazon Kindle, said in a statement. “For many years, bookstores have successfully sold print books on Amazon — now Amazon Source extends this opportunity to digital. With Amazon Source, customers don’t have to choose between e-books and their favorite neighborhood bookstore—they can have both.”

Several bookstores have already been using Amazon Source in a pilot program.

To learn more about the program, click here.

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