Yale professor to Microsoft: Bing it on

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

Brand re-versioning by Graham Smith

SEATTLE —  A Yale University law professor is feuding with Microsoft over its new ‘Bing it on’ campaign, according to the Puget Sound Business Journal.

The campaign alleges that Bing is more popular that Google’s search engine.

Yale professor Ian Ayers said he conducted his own survey and Microsoft’s numbers don’t add up.

“Our sample group generally preferred Google to Bing analyzed at both the respondent level (53 percent to 41 percent) and the individual search level (49 percent to 42 percent), Ayers said.

He also suggested that Google could bring legal action against Microsoft for deceptive advertising.

Microsoft shot back, saying “Ayers is bothered that we don’t release data from the ‘Bing it on’ site on how many times people choose Bing over Google.”

The Bing’s blog said they don’t track that data.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

1 Comment