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Unique new feature on Amazon’s latest Kindle Fire

SEATTLE — Amazon’s new Kindle Fire is ready to give the iPad a run for its money — It’s cheaper and features a new, 24/7 tech support feature called Mayday.

Amazon CEO Jeff Bezos gave fans a preview of the latest Kindle Fire in a sit down interview with CNN.

Bezos says the free, new tech support feature is aimed at rescuing people from their frustrations.

The new Amazon Kindle costs about $200 less than Apple’s cheapest iPad and Bezos tells CNN that is intentional.

He says Amazon is selling the Kindle hardware at a break-even price and hopes to make money when people use the devices, not buy them.

To read more about Bezos’ interview with CNN and the new Kindle tablets, click here.

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