Unique new feature on Amazon's latest Kindle Fire

Courtesy: www.independent.co.uk



SEATTLE -- Amazon's new Kindle Fire is ready to give the iPad a run for its money -- It's cheaper and features a new, 24/7 tech support feature called Mayday.

Amazon CEO Jeff Bezos gave fans a preview of the latest Kindle Fire in a sit down interview with CNN.



Bezos says the free, new tech support feature is aimed at rescuing people from their frustrations.

The new Amazon Kindle costs about $200 less than Apple's cheapest iPad and Bezos tells CNN that is intentional.

He says Amazon is selling the Kindle hardware at a break-even price and hopes to make money when people use the devices, not buy them.

To read more about Bezos' interview with CNN and the new Kindle tablets, click here.