Unique new feature on Amazon’s latest Kindle Fire

SEATTLE — Amazon’s new Kindle Fire is ready to give the iPad a run for its money — It’s cheaper and features a new, 24/7 tech support feature called Mayday.

Amazon CEO Jeff Bezos gave fans a preview of the latest Kindle Fire in a sit down interview with CNN.

Bezos says the free, new tech support feature is aimed at rescuing people from their frustrations.

The new Amazon Kindle costs about $200 less than Apple’s cheapest iPad and Bezos tells CNN that is intentional.

He says Amazon is selling the Kindle hardware at a break-even price and hopes to make money when people use the devices, not buy them.

To read more about Bezos’ interview with CNN and the new Kindle tablets, click here.

Filed in: News

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