VICTORIA, Australia — Melbourne Metro Trains produced a public service announcement video called “Dumb Ways to Die” as part of a campaign aimed at preventing train-related deaths in Victoria, Australia. Its cute characters and catchy music deals with a serious subject in a humorous way, and the video has gone viral.
To watch the video on YouTube, click here.


4 Comments to “Viral video: Melbourne Metro’s “Dumb Ways to Die””
February 13, 2013 at 1:04 PM
These harlem shake youtube vids are crazy… A company in my field just put one out and then it’s like everyone in the industry followed. Have to get on the band wagon
April 7, 2013 at 6:46 PM
I think that they should have not gone the comedic route and instead focused on serious information in regards with train safety. Also, the train operations are liable for the securities.
June 3, 2013 at 4:25 AM
The video on preventing the train related deaths was a good one. In my opinion it is the carelessness of the passengers leading to deaths. Most of the accidents are avoidable. Keep up the good work guys. Thank you.